Editorial assessment
Based on accepted keyword evidence and public product materials checked on 2026-08-17, Profound is listed under SEO & AI Visibility. This editorial classification is not an endorsement; verify exact features, limits and availability on the official website.
What it helps you do
Evaluate Profound for SEO & AI Visibility workflows.
Compare its documented capabilities with other products in SEO & AI Visibility.
- Features, quotas, pricing and regional availability may change; confirm current terms on the official website.
- Review important outputs and data-handling terms before relying on the product for sensitive work.
Frequently asked questions
Billing and subscription answers verified against the official source.
How does Profound measure AI visibility?
Profound runs structured prompts across AI platforms daily, analyzing where and how your brand appears in responses, tracking citations, sentiment, ranking, and competitive presence.
Can I customize the prompts Profound runs?
Yes. While we start you off with a recommended prompt set based on your industry, you can edit, disable, or add your own to tailor visibility tracking to your brand strategy.
What happens if I exceed my prompt limit?
More prompts mean more accurate insights. We'll notify you as you approach your limit and help you explore the best expansion options for your needs.
Should I use Lite or Enterprise?
If you have more than 3 people on your team, you are better suited for a custom enterprise plan tailored to your needs. The enterprise plan will allow you to track more prompts, build more content agents, and provide the support needed for broader team adoption.
How long does setup take?
Instant.
How does Profound Agents pricing work?
Profound Agents are priced on a credit-based model. Credits are consumed each time an Agent runs, and packages are available at various tiers to match your usage needs. The self-serve Starter plan comes with 100 credits per month. The self-serve Growth plan comes with 400 credits per month. The self-serve Agency Growth plan comes with 400 credits per month per client workspace. Additional credit thresholds require an Enterprise package and our accounts teams partner with customers to determine the right package based on an organization's marketing goals.
What are credits?
Credits are the unit of measurement for Agent usage. Each time an Agent runs, it consumes credits relative to its complexity. Simpler agents with fewer steps use fewer credits, while more complex, multi-step agents use more.
How should I estimate the number of credits I need?
The number of credits you'll need depends on the types of agents you're running, how complex they are, and how frequently you run them. Your account team can help you estimate based on your specific use cases and content goals, and packages can be adjusted over time as your needs evolve.
What happens if I go over my credit allotment?
You have options. Depending on your preference, your account can be configured to either allow continued usage with overage billing or pause usage when your allotment is reached. Your account team will work with you to determine the right approach and ensure there are no surprises.
How can I track my credit usage?
You'll have full visibility into your usage. Before running an Agent, the platform will display an estimated credit cost. After a run, you'll see the actual credits consumed reflected in your balance. An admin panel provides a view of total usage across agents, and both you and your account team will be notified as you approach your credit limits.